Contributer: JWT Intelligence NY: Social Commerce
The BlackBerry Global Social Platform is comprised of over 30 Facebook pages, a successful Youtube channel, MyBlackBerry.com, and integrated social applications that enable conversation across these multiple social platforms. The BlackBerry program includes turn-key Carrier partner programs and an independent BlackBerry community called MyBlackBerry
The TSN Facebook program has enabled the TSN Broadcast team to engage with loyal fans in the social media space. An ongoing initiative which encompasses a Facebook customized TAB program, Facebook LiveStream on TSN.ca and a sponsorship partner program.
In partnership with the US consulting firm MCAworks Janice developed the global Hertz Car Rental’s Social Media Strategy, aligned to support the company’s Marketing, Branding, and People Sourcing & Satisfaction/Customer service strategies. We provided Hertz with short and medium term action plans to
BlackBerry Elite is an incentive and loyalty program built inside Facebook to reward and motivate T-Mobile sales reps. BlackBerry Elite focuses on educating Sales Reps regarding BlackBerry phone usage and sales techniques while enabling the Sales Reps to earn points for their activity.
The TD Canada Trust Facebook Page and the SPLIT IT Facebook application were the first of its kind in North America (2007). TD went directly to the students reaching them on Facebook with the TD Money Lounge, supporting it with an on-campus activation and SPLIT IT, an application designed to allow roommates to manage and split bills.
One Nation. One Site. A portal for all PlayStation Canadian activities, gaming launches, cross promotions, retail activities and exclusive original video content. The first of it’s kind in Canada, with greater reach into the market, increased awareness and
Oh Henry launched an independent indie music community as Presenting Sponsor of the Virgin Music Festival. Bands raise their profile by posting their music and videos in the community.
