Shopping Is Inherently Social!

When it comes to social commerce, the one thing we know for sure is that shopping is inherently social. We share stories about what we buy, before we buy, while we buy, and after we buy. Social sharing is a mainstream activity today, whether you're sharing stories about products you buy or activities you're participating in, from inside social networks, from websites, or mobile apps.

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Building a new level of social, one LinkedIn app at a time (LinkedIn interview)

A copy of the video interview and article from LinkedIn and MaRS Commons Horizon Studios is a social business design practice led by Founding Partner and Executive Creative Director,Janice Diner. She and her team have conceived, developed and executed social media marketing and technology in both local and global markets.

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Marketing Magazine Feb 2012- Facebook, If You Like It Buy It

This week Marketing Magazine published a full issue on marketing with Facebook. Horizon Studios CEO Janice Diner wrote the Facebook Social Commerce three page article that covers the basics and features innovative social commerce applications that demonstrate the begining of the opportunities for Facebook and commerce

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Horizon Studios chosen to present the Catalysta Platform at AlwaysON NYC

We are excited about the opportunity to attend AlwaysOn’s event ‘OnMedia NYC 2012′ and be featured as one of the featured emerging entrepreneurial CEOs. Janice Diner our CEO will be speaking at the event on February 21, 2012 at 2:00pm.

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Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards

As social commerce gets more momentum, we are seeing new innovative ways to integrate social into every aspect of the shopping process. Classic reward and loyalty programs are starting to move toward the integration of their loyalty card users' databases with users' Facebook data and beginning to leverage the Facebook friend social curve. Three recent Facebook examples are the Amex Link, Like, Love app, the Citibank ThankYou Points sharing app, and Starbucks Rewards.

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