Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards

As social commerce gets more momentum, we are seeing new innovative ways to integrate social into every aspect of the shopping process. Classic reward and loyalty programs are starting to move toward the integration of their loyalty card users' databases with users' Facebook data and beginning to leverage the Facebook friend social curve. Three recent Facebook examples are the Amex Link, Like, Love app, the Citibank ThankYou Points sharing app, and Starbucks Rewards.

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How Facebook's Platform for Mobile Will Affect Social Commerce

With the launch of Facebook Platform for Mobile, shoppers can now access Facebook apps and games on a variety of mobile devices and tablets. Businesses, marketers, and developers can leverage a variety of social graph technology that will enable more meaningful engagement anywhere, anytime on multiple screens. This will have a large effect on the social shopping experience going forward.

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f8- A Facebook Social Commerce Primer

We were all eyes and ears last week listening to Facebook's string of announcements at F8. Notably, Facebook announced a new profile design called Timeline, a Ticker, smarter friend lists, and other personal profile items. The good news for businesses, marketers, social commerce, and developers is a new class of applications called Lifestyle Apps for the Open Graph Beta. Facebook launched Lifestyle Apps with a large select group of partners including, Spotify, Turntable, Netflix, Foodspotting, and The Wall Street Journal.

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How Facebook's Location Sharing Will Promote Commerce

We were all eyes and ears last week listening to Facebook's string of announcements at F8. Notably, Facebook announced a new profile design called Timeline, a Ticker, smarter friend lists, and other personal profile items. The good news for businesses, marketers, social commerce, and developers is a new class of applications called Lifestyle Apps for the Open Graph Beta.

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Will Privacy Concerns Limit F-Commerce?

his article originally appeared on ClickZ and was authored by Janice Diner. JWT Intelligence published its trend report, Social Commerce last month. In it, Ann Mack and Patti Orsini did a great job summarizing three key social commerce trends, providing case studies and research to support their findings. I also participated in the report. The JWT research found that nearly eight in 10 American and British adults said they worry about the privacy implications of shopping directly on Facebook. Three-quarters said they "don't think Facebook is secure enough to make purchases on."

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