Janice heads up Horizon Studios, a Social Business Design consultancy. She is an award-winning creative director and strategist, with a specialty in social and emerging media technologies.  Janice has led teams that conceived ideas, developed programs and built social technology in the global and local market. She is considered a pioneer brand builder on Facebook in Canada and serves on the advisory board for MaRS Discovery Centre. 

Janice has a proven track record of accomplishment developing multiple social initiatives including the BlackBerry Global Social Media Platform resulting in over 15 million fans and counting. Her company Horizon initiated the TSN Facebook presence which earned TSN a spot in the top 10 fan pages on Facebook in Canada. Recently in partnership with the US consulting firm MCAworks developed the global Hertz Car Rental’s social media strategy and Connect by Hertz Facebook program. In early 2011 they helped launched a LinkedIn app LawyerRating for LexisNexis Martindale-Hubbell.

Janice won several awards for her ground-breaking work for the TD Canada Trust Money Lounge and SPLIT IT application on Facebook. Janice led the launch of PlayStation 3 and Playstation.ca in Canada. In 2009 she served as a judge for the Cannes Lions Advertising awards.

Past roles have included, VP Strategy and User Experience at Syncapse, GM/CD Social Media at Sharpe Blackmore Euro Havas, Creative Director at Segal/Interpublic and Creative Director at Armstrong Partnership.